Colour evokes emotion. People use colour to set the mood of a room, whether it’s a calming bedroom, a fresh bathroom, or a cheerful kitchen. Colour can enhance mood in business settings as well, for example, to encourage productivity in office settings, to promote relaxation in restaurants and spas, or to convey excitement and innovation.
After doing a little exploring on the use of colour in Web design, I find that the use of colour is also a key factor in attracting viewers to stay on a Web page, by appealing to their emotions. But, different cultures associate colours with different emotions, so the colours I use on my page will have different psychological effects for people from various cultures.
Apparently, blue is universally the most popular favourite colour, so I'd be pretty safe choosing blue. In North America and Europe, white signifies purity while in India it means death. Red is the colour of luck and happiness in China, while it is the colour of anger and danger in Japan. And the list goes on. Colour combinations can also have an effect, increasing or decreasing the effect of a certain colour by balancing it with another.
So I need to decide who will be the target audience for my Web page and what emotion I want to evoke when viewers see my site. And hopefully they'll stick around and explore my work instead of moving on to the next catchy website.
Here are a few links to sites that discuss the use of colour on Web pages
http://www.bovec.com/web-design/
http://molly.com/articles/webdesign/2000-09-colormyworld.php
http://webdesign.about.com/od/color/a/aa072604.htm
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